如果站在讀者的立場, 某個網站的言論頗受爭議, 你會選擇閱讀下去且留言反抗? 還是當個潛水者? 還是從此說再見? 前兩者當然增加該網站流量,後者則相反. 又, 如果你選擇第一個, 其他網友對你的言論群起攻之, 你會選擇反攻? 沉默? 還是就此離開該網站?
爭議性的問題當然容易引起注意. 我曾經看過所謂增加部落閣流量的10大秘技之類的網路文章, 發表爭議性言論(例如政治評論等)也在其中. 基本上這就是這系列文章第五篇(Fight or Flight?)想要討論的: 為了增加部落閣流量, 發表爭議性或是刻意用辛辣觀點來寫格文所造成對部落格流量的影響.
文章主題影響部落格流量大抵有兩種. 第一是透過文章寫法. 兩個基本的選擇是a) 多寫爭議性文章,採用辛辣寫法(fight), b) 強調"中間路線"(但實際上未必真是中間路線),或是正反兩方皆報導,甚至是避免爭議性話題,也就是所謂的flight策略.
此外,除了文章特性(爭議性否)有可能引響部落格流量之外, 爭議性的文章或話題近一步可能導致爭議性的回應, 當這種情況發生時: 身為版主又該如何回應此類留言? 是加倍反攻(fight)? 還是視而不見(flight)? 是鼓勵(或放任)各網友踴躍發言,甚至火上加油? 還是祭出"不符我者,一率刪除"的方式?
當然,我是以統計數字來分析,而我僅有的資料也是自己兩個網站為主,其他網站討論不同主題(如咖啡館的留言本汰換速度)對流量的影響為輔. 我自認我的格文辛辣者少,頂多就是政治議題的討論. 兩種基本策略分別被我歸在"瘋言瘋語"與"XXXX觀察(轉載)-MSN版"或是"旁觀者言-blogger版"兩類. 從兩類各自吸引的留言數與流量數來相互比較.
不過最近很忙碌,以致於疏於經營. 先前我曾經有一系列的文章討論部落格流量,我在第四篇裡也曾經比較兩三種(msn statistics, map, google analytics)的差別. 今天發現有篇文章(見最後摘錄)討論各種網路流量測量有異的問題又燃起我的興致. 趁自己未忘記之前,先簡短紀錄一下. 希望有機會回來補上. 以下有此系列的前四篇,可以參考.
Here are previous blogs about traffic on the blog(此系列之格文):
部落格流量1: fad or fashion?
部落格流量2: friend or foe?
部落格流量3: fact or fiction?
部落格流量4 : family feud? 從部落格流量看830嗆馬遊行的人潮數報導差異
I have been really busy these days. Therefore, this is more like a note for myself. In my earlier blogs, I mentioned the measurements of traffic on the web (to be more specific, traffic on the blog) and why they differ from each other. Here is an interesting piece.
Hope I will come back some other time to finish my recent thoughts about "traffic on the blog" and other inspirations I have had. The former, essentially is related to blog owner's take on (controversial) topics and the subsequent (unfriendly) comments. Quite a number of blog owners, in particular those who station their blog under public media (e.g., NYTimes, 聯合,中時,東森新聞), publish blogs on controversial topics to attract more attention (hence, more traffic).
Above are four blog entries on this topic. Below is the article that reminds, or inspires me to take note of my own thoughts.
FEBRUARY 20, 2010
Dot-Complicated: Measuring Traffic on the Web By CARL BIALIK
Does Facebook have more friends than Yahoo?
The social-networking site passed the Web portal in a prominent measure of Web traffic for the first time last month, according to data released this week by Web-traffic monitor Compete. But comScore and Nielsen, two rivals to Compete, both say that Yahoo retains a comfortable edge and the No. 2 spot, behind Google.
Web-traffic measurement, despite recent advances, remains fraught with conflicting numbers. The Internet's inherent accountability, stemming from the digital trace left by every Web site visit, has spawned a multitude of measures, but little clarity.
"The state of interactive measurement needs work," says Sherrill Mane, senior vice president of industry services for the Interactive Advertising Bureau, a trade group for companies that sell online advertising. "There's a lot of confusion in the marketplace."
For big sites such as Facebook and Yahoo, the differing numbers might matter chiefly for bragging rights. Smaller sites, though, say that mismeasurement of their traffic could cost them when advertisers seeking a broad reach dismiss them because of their seemingly paltry audience sizes. (<-- this suggests an interaction effect!)
In current times, these responses persist, but fight and flight responses have assumed a wider range of behaviors. For example, the fight response may be manifested in angry, argumentative behavior, and the flight response may be manifested through social withdrawal, substance abuse, and even television viewing (Friedman & Silver 2007).(source: wiki)